Learning the Business Side of Art

This series of classes and workshops are designed to help artists that are interested in pursuing the business side of their creativity. Get on the right track in turning your creative talents into a successful business!

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Upcoming classes

 

New Artist Statement

A statement describing and explaining your artwork is often requested for exhibits. In this two-session class you develop your own artist statement using guidelines, a written exercise, and peer review of two of your art pieces. With the information you gain, write a statement before the next class review, and voilà: you leave with your artist statement.

Instructor: Merikay Payne
Date: Thursday, March 22-29, 6:30-8 pm,
Location: 21 N Park St, Rm 7045 (map)
Fee: $35
Limit 12, 0.3 CEU, Program #2560, Register by March 15.
To register call 608-262-2451, print and mail a registration form, or register online.

 

New Goal setting/ reimagining for artists

In this in-person and online class you use the Internet outside of class to explore ways artists support themselves and get their work to the public. We meet for five weeks to share our discoveries and develop goals and plans for reaching them. Expand your ideas of what is possible, create a support network, and map the steps to meet your career goals as an artist.

Instructor: Leslee Nelson
Date: Monday, Feb 20-Mar 19, 6:30-8:30 pm,
Location: 21 N Park St, Rm 7045,
Limit 10, 1.0 CEU, $95, program #2570, register by Feb 13.
To register call 608-262-2451, print and mail a registration form, or register online

Grantwriting

Have a great idea? In this introduction to grantwriting you learn the basics of how to plan a proposal, present your idea in a compelling way, and communicate constructively with funders. You even write and critique a short proposal. This is the perfect class to get you on your way to writing grant
proposals that succeed.

Instructor: Tom Linfield
Date: Th, Nov 10,
Location: 21 N Park St, Room 7045 (map)
Fee: $35
Limit 20, 0.3 CEU, Program #2534, Register by Nov. 3, 2011
To register call 608-262-2451, print and mail a registration form, or register online.

OR
Date: Thurday April 19, 6-9 pm
Location: 21 N Park St, Room 7045 (map)
Fee: $35
Limit 20, 0.3 CEU, program #2566, register by Apr 12
To register call 608-262-2451, print and mail a registration form, or register online

Marketing your art

What techniques will get people to your art opening? How can you make the most of a small marketing budget? You have many possibilities to consider, including press releases, websites, postcards, business cards, and more. This introduction to current strategies and procedures in the art world gets you started toward making a great first impression.

Instructor: Tom Linfield
Date: Thursday, March 15, 6-9 pm,
Location: 21 N Park St, Rm 7045,
Fee: $35
Limit 20, 0.3 CEU, program #2558, register by March 8.
To register call 608-262-2451, print and mail a registration form, or register online.

Instructor description

Tom Linfield is the Vice President of Grantmaking and Community Initiatives at the Madison Community Foundation.  In this capacity he facilitates $1.5 million in annual grantmaking and works with non-profits throughout Dane County to build on community assets.  Linfield was previously the Training and Grants Director for the National Center for Outreach, Grants Manager for Wisconsin Public Television, and Director of Foundation Relations for Edgewood College. He is a graduate of Leadership Greater Madison, a practicing fine artist, and has spent his career planning projects and raising funds in the education, community development and arts arenas.  In addition to solo work, Tom is a founder of the arts collaborative artsTRIBE and has exhibited extensively in Dane County.  Recent exhibitions include “O Fortuna! Art inspired by Carmina Burana,” and “Seed: exploring farming through art.” The exhibition “Cover to Cover,” which focuses on the theme of books, debuted at the Wiconsin Book Festival and is currently on tour to eight public libraries throughout Dane County.

Leslee Nelson is a professor in the Departments of Art and Liberal Studies & the Arts, University of Wisconsin-Madison.  She teaches classes on grant-writing, and professional practices.  She is the director of Wisconsin Regional Art Program.  She believes that creativity is inherent in each individual and encourages everyone to find their own art form.  The Flourishing Arts web site is being developed from her 2011 sabbatical. www.artisthelp.wisc.edu. She serves on the Madison Arts Commission and is committed to placing art into everyday lives. Professor Nelson has exhibited her art work throughout the USA, Europe and Asia.  She is inspired by her travels and the textiles of many cultures, most recently by Memory Cloths from South Africa.  Her embroideries on vintage linens from her family show text and images from Leslee’s memories of celebration, discovery and forgiveness.  The first 65 are in the catalog, Memory Cloths.  Those images and the more recent ones can be seen on her web site www.lesleenelson.com.

Merikay Payne is a senior artist at UW-Madison Continuing Studies and a printmaker. Her circuitous route to becoming an artist began with no formal art classes being offered in her school. Graduating in 1975 from UW-Madison with a journalism degree, Payne worked as a police dispatcher, undergraduate records reviewer, and secretary, then returned to school to finish a commercial art degree while working in library services and raising three children. In 2003 she returned to UW-Madison for a second undergraduate degree in art, completed in 2009. She found she loved the printmaking process, particularly monoprints made by painting with ink on plexiglass, placing paper on the image, and running both through a press. She began building her art career with classes from Continuing Studies, finding success and the acceptance of her peers at Wisconsin Regional Art Programs. She joined the board of 14 South Artists and Madison Art Guild and was active in making art displays possible at her work. Payne has exhibited widely and would like to help other artists have fun by simplifying some of the struggles of the art process. See her art at www.artsallusions.com.

Resources

Find more professional practice resources for artists here www.artuw.com

How to register

By phone: Call 608-262-2451.

By mail: Print and mail the UW Continuing Studies registration form.

By fax: Print and fax the UW Continuing Studies registration form.

Online: See individual program descriptions above for links to secure online registration.