Marketing
Continuing Studies offers a wide array of individual,
departmental, and institutional marketing support services.
The Marketing and Communications Department is the steward of the Continuing Studies brand and develops promotional pieces for the Division's
lifelong-learning programs. We also assist schools and colleges
across campus and promote the UW-Madison Summer Session.
21 N. Park St, Madison, Wis. 53715
Phone: 608-262-1156; Fax: 608-265-4555;
Email: Rebecca Hunt, director of marketing
Services
- Marketing consultation and planning for credit and noncredit
continuing education programs, services and activities, and
Summer Session.
- Writing and editing copy for, and designing, print and electronic materials and publications
including brochures, flyers, postcards, web pages, exhibits, and the Continuing Studies Catalog.
- Creating and evaluating Internet marketing campaigns.
- Responding to phone and web requests for information and
publications; sharing information via exhibits and displays
at community events.
- Contacting media; writing press releases, feature articles, and news
briefs for distribution through University Communications and other outlets.
- Researching ad costs and media, and developing display ads.
- Collecting and evaluating marketing data on
promotional campaigns and website usage.
- Assist in the development of internet marketing strategies.
- Ordering and maintaining mail lists for selected program
areas; mailing and coordinating distribution of print pieces
for specific programs.
Staff
Mary Lock Albrecht, senior university relations specialist
Creates marketing and publicity campaigns, and contacts media. Contributing editor of the "Continuum", the CS news blog.
Phone: 262-9792; email: malbrecht@dcs.wisc.edu
Celeste Anton, manager of Internet marketing
Responsible for coordinating website content, the online catalog, email marketing campaigns, online advertising, and social media projects.
Phone: 263-6320; email: canton@dcs.wisc.edu
Ed Burg, database marketing specialist
Manages mailing lists, selects target audiences, and coordinates bulk mail. Supports email marketing and website maintenance.
Phone: 890-2020; email: eburg@dcs.wisc.edu
Christina Finet, creative director and associate director
Directs artistic communications and divisional brand management. Oversees
publications design and production.
Phone: 262-3319; email: cfinet@dcs.wisc.edu
Laura Gallagher, senior marketing specialist
Writes brochure and email copy. Develops marketing plans. Contributing editor of "Continuum," the CS news blog.
Phone: 263-9732; email: lgallagher@dcs.wisc.edu
Alex Hancock, senior editor
Edits Continuing Studies Catalog, reports, and other publications. Coordinates Summer Sessions marketing. Contributing editor of "Continuum," the CS news blog. Updates the CS Style guide. Writes brochure and email copy.
Phone: 262-2102; email: ahancock@dcs.wisc.edu
Rebecca Hunt, director of marketing
Leads marketing communications efforts to connect our community with campus for lifelong learning. Provides strategic marketing vision for Continuing Studies’ internal and external stakeholders through planning, coordinating, implementing, and evaluating marketing activities.
phone: 890-1031; email: rhunt@dcs.wisc.edu
Nancy Koberle-O'Connell, senior artist
Designs divisional publications and direct-mail brochures. Creates four-color catalog covers and
complex artwork.
Phone: 262-6192; email: noconnell@dcs.wisc.edu
Sheila Olig, production manager and production support
Manages production schedule, tracks jobs
at printer, updates job database. Updates direct-mail brochures and other
publications. Supports
catalog production process. Handles routine
office management and budget duties.
Phone: 262-2723; email: solig@dcs.wisc.edu
Merikay Payne, senior artist
Designs publications and manages the Continuing Education Catalog.
Phone: 261-1416; email: mpayne@dcs.wisc.edu
Joann Schrage, senior artist
Designs publications, exhibits, ads, and image pieces. Manages the divisional in-house photo collection.
Phone: 262-0074; email: jschrage@dcs.wisc.edu
