Marketing

Continuing Studies offers a wide array of individual, departmental and institutional marketing support services for faculty and staff conducting credit and noncredit programs. The Marketing and Communications office markets not only the Division's lifelong-learning programs, but also those of schools/colleges across campus, and UW-Madison Summer Session.

Marketing and Communications Office

Contact: 21 N. Park St, Madison, Wi 53715
Phone: 608-262-1156; Fax: 608-265-4555; E-mail: info@dcs.wisc.edu

Services

Marketing consultation and planning for credit and noncredit continuing education programs, services and activities, and Summer Sessions.
Writing and editing copy for, and designing, print and electronic materials and publications including brochures, flyers, postcards, Web pages, exhibits, the Continuing Education Catalog, and Summer Sessions.
Responding to phone and Web requests for information and publications; sharing information via exhibits and displays at community events.
Contacting media; writing press releases, feature articles, and news briefs for distribution through University Communications and other outlets.
Researching ad costs and media, and developing display ads.
Collecting and evaluating marketing data on promotional campaigns and Web site usage.
Developing and updating Web pages supporting campus-wide outreach clients. Coordinating, developing and maintaining Division Web pages.
Ordering and maintaining mail lists for selected program areas; mailing and coordinating distribution of print pieces for specific programs.

Staff

Mary Lock Albrecht, senior university relations specialist

Creates marketing and publicity campaigns, prepares and oversees distribution plans for major catalogs, and contacts media. Performs data analysis. Edits division newsletter, Continuing Studies Today.
Phone: 262-9792; E-mail: malbrecht@dcs.wisc.edu

Celeste Anton, senior artist

Christina Finet, associate director, Marketing and Communications

Responsible for coordinating division Web site, overseeing publications design and production, and managing day-to-day office activites and processes.
Phone: 262-3319; E-mail: cfinet@dcs.wisc.edu

Alex Hancock, senior editor

Edits Continuing Education Catalog, reports, and other publications. Coordinates Summer Sessions marketing.
Phone: 262-2102; E-mail: ahancock@dcs.wisc.edu

Rebecca Hunt, director of marketing

Phone: 890-1031; E-mail:rhunt@dcs.wisc.edu

Nancy Koberle-O'Connell, artist

Designs divisional publications and direct-mail brochures. Creates four-color catalog covers and complex artwork.
Phone: 262-6192; E-mail: noconnell@dcs.wisc.edu

Sheila Olig, production manager and production support

Manages production schedule, tracks jobs at printer, updates job database. Updates direct-mail brochures and other publications. Supports catalog production process. Handles routine office management and budget duties.
Phone: 262-2723; E-mail: solig@dcs.wisc.edu

Merikay Payne, artist

Designs publications and manages the Continuing Education Catalog.
Phone: 261-1416; E-mail: mpayne@dcs.wisc.edu

Joann Schrage, artist

Designs publications, exhibits, ads and image pieces.
Phone: 262-0074; E-mail: jschrage@dcs.wisc.edu

Zufang Shan, office associate

Customer service; answers phone, e-mail and Web queries; office support.
Phone: 262-1156; E-mail: zshan@dcs.wisc.edu

Andrew Stravers, mail list manager

Marketing Forms
Pub. Deadlines
Job Request—Design (pdf)
Job Request—Writing (pdf)

Campus Outreach
Arts/Humanities
Business/Industry
Community Partners
Cont Education
Health Care/Med
Science/Technology
Teachers
Youth